Working for Internet giants like 'Google' and 'MSN' is not about the techy talent or business know-how anymore. The businesses are moving towards entertainment challenges and capabilities of rapping. So if you thought that extra social work or a masters in IT will pitch you through the recruitment process, think again! the economic crisis just might have changed the recruitment criteria from 'the ability to take the initiative' to 'rhyming like P.Diddy'
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